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Having a Slow Website Can Kill Your Business
If your site loads slow (the time it takes for it to become visible to the visitor) it can seriously hurt your business.
A website that loads slower than 2 seconds will lose a lot of potential visitors and customers as they are not patient enough to wait for the website to load.
If a visitor is coming to your site from a PC and your website takes 4 second to load 20% of your potential visitors (who have clicked a link to your site and is waiting for it to load) will regret and click the back button and visit one of your competitors instead.
If your website takes 6 seconds to load you will lose 40% of your potential visitors/customers!
For visitors coming from mobile units the numbers are much worse.
At 4 seconds you will lose 60% of the visitors and at 6 seconds your will lose around 80% of the potential customers – they will all regret and visit a competing website instead.
It is very important to note that when we talk about how fast your site loads the important thing is the perceived speed for the visitor and not the actual time it takes for all loading tasks to be completed.
The perceived site load time is the amount of time it takes from a potential visitor clicks a link to your site or enters in a url in the browser until the above the fold content is visible in the browser and the visitor can begin interaction with the site.
This is also what matters to Google in terms of site speed.